5 Things A Rap Artist Should Spend Money On
Ever wonder what a Rap Artist Should Spend Money On? Of course you do! As a rapper you know you must invest in yourself to progress.
The thing is, everybody throws around that you need to invest in yourself, but in what exactly?
Promotion? Whilst at some point you need to spend money on promotion, there is a time and a place for it.
Marketing? Well yeah but marketing is way bigger than an item, or a service, theres so many layers to good marketing.
They are the two word buzz words people throw around to pretend like they know some shit. That surface level bullshit you’ve heard so many times, “invest in promo”, “invest in marketing”.
People who tell you that are saying, absolutely nothing.
I want you to watch this video just to somewhat pre-frame you for the rest of this post. This is the general idea and i will be doubling down in this post on actual things that I believe all up and coming artists should spend their money
5 Things A Rap Artist Should Spend Money On
The Professional Look
Whilst in this video I advise against being to heavy on the aesthetics of your brand. What I mean more specifically is that the infrastructure is more important.
You still however need a professional ‘front door’ to your brand so to speak.
A random artwork for your music cover is just spending money, however professional head shots and a professionally made cover for your social media is an investment.
People with professionally made social media profiles stand out from the crowd, it’s a fact. When someone comes across your profile their first impression can’t be ‘heres another struggle rapper’. Instead they need to see a business entity.
Quality photo’s, a slick cover, professional shots from live shows etc. These are things that on first impression, set you apart from the rabble.
The Movie Maker
Somewhat leading on from the last tip, you should get a hold of a solid quality camera for yourself.
Being able to shoot at any given moment, you feel inspired or are doing something interesting is GOLD on social media.
Whilst you can get away with shooting video on your smartphone, theres nothing that sets you apart like crisp HD footage. Whilst some DSLR cameras are very pricey, you definitely get the bang for your buck.
Not only is it great for video but who wants to continually pay for new photoshoots? You can take the shots yourself or a friend can do it and you can save money either only paying for the editing or learning to edit the photo’s yourself.
The Home Base
This is another buzzword people throw around. People who you deem to be doing well tell you that you need a website and leave it at that. You go out there get a shitty wix website thats seriously lacking in SEO capability and functionality. You upload some pictures, some tracks and some music videos and then have a static website that rarely updates and isn’t ranking in google for anything but your name.
What they don’t tell you is that you need an engine like WordPress.
This website is a WordPress, notice the pop ups? The ads that are monetizing every page view and click? Go to click off the website, does it remind you to download my free course?
These are cool plugins I can install on my website that these basic drag and drop builders either charge you extra for or don’t do.
Not only that, you need a content rich website. My website isn’t pulling in people who are looking for it. This website is pulling in people who google keywords like ‘How To Build A Fanbase Like Drake‘ & ‘How To Make Money As A Rapper‘.
If your website isn’t hitting keywords your audience is looking for, the only people who are gonna find it are people who you gave the link to. You need to be pulling in people to discover you on autopilot.
You need blog functionality and while some of the easy website builders provide this. It’s not as deep and doesn’t get results like a WordPress blog does.
The Easy Clicks
Facebook Ads are so misunderstood. The amount of artist’s I have seen talk about how Facebook ad’s don’t work…
No MF…Facebook Ads work just fine, it’s just that you don’t!
Facebook is the number one place to pull in paid clicks on a budget when an artist takes the time to understand how they work.
See its not as simple as uploading a track, putting in the link, putting 10 dollars down to everybody in every country. The real results for PPC ads are all in the targeting and getting super specific.
English speaking males between 18-30 who live in the southern states and like Gucci Mane would be a great start for a trap artist.
English speaking males between 27-45 who live in the tri state area and like Mobb Deep would be a great start for a boom bap artist.
It’s all in the targeting!
Before you run and make an ad though, make sure you are directing them to somewhere where they can not only listen to your song or watch your video but also sign up to an email list or some other kind of capture form so you can keep in touch with them.
If you’re an artist looking to make money, you need to be legit. This means you need to be a registered LLC and have all of your music situated to where you can legally make money from it.
Whilst music isn’t the highest paying industry for the music alone. You still need to be collecting everything that is owed to you.
Being a soundcloud rapper with ripped beats is not a great look for you. If you’re not operating as a business, making an investment in beats and grinding to make sure you see a return. You’re not in the game.
So that was 5 Things A Rap Artist Should Spend Money On
Whilst there are many other things worth an investment, these are 5 things you can start to work on if you’re not already. Feel free to comment below if you have any questions!
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