How To Spot A Fake Promoter Online (READ BEFORE SPENDING ON PROMO)

How To Spot A Fake Promoter Online

In the online music community, music promotion is a much sought after service. Of course it is. With thousands, if not more, artists and bands out here trying to put their names and their creations out there, all juggling jobs and families, it’s much easier to hire a promoter to get their music out there for them.

In an ideal world a solid promoter would be easy to find but it isn’t the case. There are many horror stories of people who have found themselves scammed by untrustworthy individuals who claim to be able to promote them.

So, in a metaphorical minefield how does one go about avoiding a fake promoter? I am going to break down in this article a few tips that I recommend to my clients to avoid scam promoters.

Guaranteed Numbers.

First and foremost any promoter who is guaranteeing a number of views, likes, followers and or subscribers is a phony. This is the internet where everybody is floating around doing whatever the hell they want to do. Someone seeing your link doesn’t mean they are going to click on it, let alone like, share, comment and subscribe.

What these fake promoters are doing is taking your $250 spending $50 of it on fake views/plays to make it look like they did something and pocketing that other $200. A quick and easy flip for them, they went from your inbox to their Paypal, to a view buying website and now they’re up $200 for doing nothing.

As a former online promoter I know that there is NO WAY we can legitimately get you an exact amount of plays or views. The only promises we can make are that we on average get roughly x amount of visitors to our website or roughly x amount of people who interact with our posts/emails and whether they click your link or not is at their own discretion.

Run a mile from anybody who promises you exact numbers.

Do You Even English Bro?

So you’ve found a promoter who has 200,000 followers on their twitter and 100,000 Facebook followers? Dope! Hang on though, have you inspected their followers?
Who’s 現在可以? and шщдфэ? Wait, who’s Rajit Manohar from India with 34 friends and only one grainy picture uploaded?

It’s easy to build a fake following, just like in the first example, these promoters buy likes and followers in bulk from click farms based in eastern countries. These are all fake and no human will ever see your stuff.

Let me play devils advocate for a minute, if in some other dimension these people are actually real, what use is your stuff to them if they can’t even understand English? If they do, these are high poverty parts of the world, countries that pay cent’s to their workers. It’ll take them two weeks to afford your new CD or your t-shirt. Anyways that’s just me exploring the rabbit hole, the fact is they’re fake followers.

Do People Even Care?

Let’s say your promoter has a decent following and you’ve assessed that these are real people. Are the followers even engaging the promoter? How are other musicians promotion campaigns performing? It could be a case that the followers aren’t even interested in what the promoter is posting or they only have time for what the promoter posts about themselves.

What if they’re getting zero engagement? Then you’ve found a Fake Promoter Online.

If anybody is able to get you these legit views and followers they claim, why don’t they have it?
Surely someone who is a master at promoting should be able to promote themselves to a position where they’re getting engagement on their own stuff?

There’s the email marketing element that we don’t see but for someone promoting you on social media, they would benefit from promoting themselves too, surely that would bring more custom their way? It would, but it doesn’t because they don;t really know what they’re doing.

Suspect A Fake Promoter Online?

Run the other way! My honest advice is to avoid music promoters online. This may be controversial but i’ve seen my clients have better results by reaching out to influencers and offering them money instead.

Facebook/Twitter personalities that post memes/content and get a lot of likes on their stuff, throw a little money their way and see if they will promote your stuff for you, it’s a way more organic method and their audience hasn’t been desensitized to hell from music post after music post thus being more receptive.

I’m not saying don’t look for online promoters. There are definitely some solid ones out there i’m just saying you have to be so careful out there, there are lot more bad ones out there than good ones.

Are you a Fake Promoter Online?
Are you mad bro?
I don’t care how much this post hurts your pockets.

Artists get it in the neck from so many angles. Everybody wants money from the artist, which is fair enough because it’s expensive to be an artist. It’s a lot more expensive for an artist though to be sold fraudulent services and have to spend twice to get the job done.

Before you leave!

A friend of mine Johnny Fame of HipHopMusicPreneur.COM will be releasing a FULL GUIDE to avoiding music promo scammers very soon. Head over to his website and then sign up to his mailing list so he can keep you updated!

Stay safe out there!

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  • Johnny Fame

    Thanks for the love Esskimo. Here’s a video your readers can watch about music industry scams

    Or they can Find out more about the ebook here: It’s called the Music industry Scam Protection Formula: The Underground Playbook of Tactics and Ploys Scammers Use to Exploit Unsigned Artists.

  • Anyone up for organizing some kind of mass sting-operation on this matter? One major catch-22 is that some who have tried the type of services described here have evidence to prove that those services are using fake views, and are afraid to report it; YT, FB, etc. might have a policy that assumes that the fake views are always the fault of the artist.